Aveda Be Curly Advanced Curl Perfecting Primer 200ml

A botanical-based energizing eye cream. Formulated with licorice root & coffee bean extracts. Helps reduce dark circles & puffiness around eyes. Suitable for all skin types. Ophthalmologist-examined.

A subtly scented hand & body wash. Contains gentle, sulfate-free babassu-nut derived cleanser. Scented with calming & uplifting aromas of pure flower & plant essences. Protects skin's moisture barrier & creates pure moments of peace.

A lightweight, sensorial balancing oil concentrate. Features cooling aromaology to awaken mind & body. Contains certified organic peppermint, blue chamomile & naturally derived menthol. Helps reduce tension & deliver cooling refreshment to skin & senses. Ideal for use post-workout or any time. To use: Massage into tense areas for cooling refreshment. Store product in a refrigerator to enhance the immediate cooling effect

An aromatic, 98% naturally-derived detangling conditioner. Formulated with Iceland moss & larch tree sap extract to hydrate hair without weighing it down. Uses smart “drone” conditioning technology that targets dry micro-sites within hair to deliver a precise infusion of hydration, detangles hair & tames frizz. Scented with an iconic earthy aroma of jasmine & certified organic olibanum & cypress. Free from silicones, parabens, gluten, mineral oil & petrolatum.

An aromatic, 98% naturally-derived hydrating shampoo. Gently cleanses without stripping hair of its moisture. Formulated with Iceland moss & larch tree sap extract to hydrate hair without weighing it down. Quenches hair's thirst while taming frizz. Scented with an iconic earthy aroma of jasmine & certified organic olibanum & cypress. Free from silicones, parabens, gluten, mineral oil & petrolatum. Cruelty-free.

A 97% naturally derived, multi-benefit scalp & hair leave-in treatment helps gently cleanse hair between washes. Creates a lightweight rinseless foam to hydrate & control hair from roots to ends. Refreshes & cools the scalp while taming frizz. Suitable for all hair types including those with extensions, braids & weaves. Free of silicones, parabens, mineral oil, petrolatum, paraffin, formaldehyde & its donors, SLS & SLES, ethanolamines, oxybenzone, benzene, retinyl palmitate, microcrystalline wax, polyethylene beads, triclosan, triclocarban, lanolin, carmine & talc. Vegan & cruelty-free.

A hydrating & nourishing gelee for curls with a 96% naturally derived formula. Contains nutrient-rich superfood complex mango butter, organic coconut oil & organic pomegranate oil to deliver nourishing moisture & shine while styling. Defends hair from humidity & reduces frizz for all day long. Provides textured hair with light hold for natural bounce & movement. Elongates curls & coils. Ideal for all curl types (wavy, curly & coily) Free of silicones, parabens, mineral oil & petrolatum. Vegan & cruelty-free.

A 95% naturally derived exfoliating shampoo for fine hair & normal to oily scalp. Lightweight texture helps gently exfoliate, purify & renew scalp. Developed with a micellar cleansing system for added purification. Contains Wintergreen derived salicylic acid to remove build-up that can clog pores. Enriched with Ayurvedic herbs including ginseng & organic turmeric to invigorate scalp when massaged in. Reduces hair loss by 53% when used as part of the invati advanced™ 3-step system. Infused with Aveda's own pure-fume™ aroma to boost the mood. Vegan, free of silicone, parabens, mineral oil, petrolatum, formaldehyde, animal ingredients, synthetic fragrance & gluten.

A 97% naturally derived, pure vegan & color-keeping conditioner. Detangles hair, seals cuticles & fights color fade while giving soft, silky hair. Infused with apricot & bio-fermented lactic acid to nourish & smooth cuticles. Contains a combination of plant power that locks in color & prevents breakage. Enriched with Omega-9-rich apricot oil with Botanical Acid Complex to provide a radiant shine. Features Aveda’s own Pure-Fume TM aroma with osmanthus, certified organic orange, cypress, cedarwood & other pure flower & plant essences. Suitable for all hair types. Safe for color-treated, highlighted & chemically processed hair. Cruelty free & silicone free. People examined.

A 94% naturally plant-derived cleansing agents gently cleanse & remove pollution, excess oil, impurities & product build up on hair & scalp. Improves scalp hydration & overtime. Features a clean, uplifting aroma with bright citrus notes Non-drying & non-irritating to scalp. Suitable for all scalp types, hair types & textures. Safe for color-treated & chemically processed hair Free from sulfated-cleansers, silicones, parabens, mineral oil, petrolatum & gluten Vegan & cruelty free

A 98% naturally derived, hydrating, non-irritating conditioner with lightweight formula that replenishes hair & scalp. Developed with a blend of Babassu & Moringa oils to soften hair & scalp. Features a clean, uplifting aroma with bright citrus notes. Suitable for all scalp types, hair types & textures. Safe for color-treated & chemically processed hair. Free from silicones, parabens, mineral oil, petrolatum & gluten. Dermatologist evaluated & clinically examined. Vegan & cruelty free.

A scalp massager that gently, yet deeply exfoliates & stimulates scalp micro-circulation through massage. Helps lift impurities from the scalp Increases scalp micro-circulation. The thin, long bristles have a flexible reach to the scalp through wet hair. The bi-level filaments allow the longer filaments to touch the scalp, while the shorter filaments reach the hair & the soft, rounded ball tips provide deep exfoliation. The double concave design has a spherical topography, allowing the massager to adapt to the head's shape. Comes with a curved handle which is ergonomically designed to comfortably hold in hand.

A 96% naturally derived, skincare inspired exfoliant liquid gel with cooling sensation. Reduces sebum by 76%, removes surface pollution & product buildup without disrupting the moisture barrier. Contains wintergreen-derived Salicylic acid along with Glucosamine derived from fermentation gently yet deeply exfoliates the scalp. Features a clean, uplifting aroma with bright citrus notes. Suitable for all scalp types, hair types & textures. Safe for color-treated & chemically processed hair. Free from drying alcohol, sulfated-cleansers silicones, parabens, mineral oil, petrolatum & gluten. Vegan & cruelty free. Dermatologist evaluated & clinically examined. People examined.

A 98% naturally derived, refreshing mist that provides all-day free-radical scavengers Provides all day long sebum & scalp odor control. The lightweight mist reduces sebum by 20%. Contains a blend of adaptogenic botanicals, centella asiatica & andrographis. Combined with Vitamin E, resveratrol, rosemary & ginger extracts, help protect & shield the scalp from pollution, oxidative stressors & environmental aggressors. Enriched with licorice extract & zinc PCA to reduce & control sebum so you can extend time between washes. Features a clean, uplifting aroma with bright citrus notes. Suitable for all scalp types, hair types & textures, great for oily scalp types. Safe for color-treated & chemically processed hair Free from silicones, parabens, mineral oil, petrolatum, paraffin & gluten Vegan & cruelty free

A 98% naturally derived, overnight scalp treatment that defends against visible signs of premature scalp aging. Improves scalp hydration, strengthens & repairs scalp barrier Helps soothe irritated scalp & reduces the look of redness & dryness. Contains biotech naturals blend of lactobacillus ferment & ectoin, plus Hyaluronic Acid to help support a balanced microbiome. Enriched with adaptogenic centella asiatica & andrographis to protect scalp against pollution, oxidative stressors & environmental aggressors. Leaves the scalp comfortable, soft, supple & nourished. Features a light, soothing aroma balancing airy & fresh citrus & floral notes. Suitable for all scalp types, hair types & textures. Safe for color-treated & chemically processed hair. Free from silicones, parabens, mineral oil, petrolatum, paraffin & gluten Vegan & cruelty free

A creamy, heavenly scented body wash Helps gently yet thoroughly cleanse body without drying out skin Formulated with certified organic rosemary & peppermint Delivers an invigorating yet inviting, lingering aroma

A 97% naturally derived, pure vegan & color-keeping conditioner. Detangles hair, seals cuticles & fights color fade while giving soft, silky hair. Infused with apricot & bio-fermented lactic acid to nourish & smooth cuticles. Contains a combination of plant power that locks in color & prevents breakage. Enriched with Omega-9-rich apricot oil with Botanical Acid Complex to provide a radiant shine. Features Aveda’s own Pure-Fume TM aroma with osmanthus, certified organic orange, cypress, cedarwood & other pure flower & plant essences. Suitable for all hair types. Safe for color-treated, highlighted & chemically processed hair. Cruelty free & silicone free. People examined.

A 97% naturally derived, pure vegan & color-keeping conditioner. Detangles hair, seals cuticles & fights color fade while giving soft, silky hair. Infused with apricot & bio-fermented lactic acid to nourish & smooth cuticles. Contains a combination of plant power that locks in color & prevents breakage. Enriched with Omega-9-rich apricot oil with Botanical Acid Complex to provide a radiant shine. Features Aveda’s own Pure-Fume TM aroma with osmanthus, certified organic orange, cypress, cedarwood & other pure flower & plant essences. Suitable for all hair types. Safe for color-treated, highlighted & chemically processed hair. Cruelty free & silicone free. People examined.

A 94% naturally plant-derived cleansing agents gently cleanse & remove pollution, excess oil, impurities & product build up on hair & scalp. Improves scalp hydration & overtime. Features a clean, uplifting aroma with bright citrus notes Non-drying & non-irritating to scalp. Suitable for all scalp types, hair types & textures. Safe for color-treated & chemically processed hair Free from sulfated-cleansers, silicones, parabens, mineral oil, petrolatum & gluten Vegan & cruelty free

A 98% naturally derived, hydrating, non-irritating conditioner with lightweight formula that replenishes hair & scalp. Developed with a blend of Babassu & Moringa oils to soften hair & scalp. Features a clean, uplifting aroma with bright citrus notes. Suitable for all scalp types, hair types & textures. Safe for color-treated & chemically processed hair. Free from silicones, parabens, mineral oil, petrolatum & gluten. Dermatologist evaluated & clinically examined. Vegan & cruelty free.

A vegan shampoo that cleanses & moisturizes curls & coils Acts as a defensive shield, enveloping the curl to protect against humidity & instantly reduce frizz Provide a creamy texture that enhances manageability & shine Developed with 94% naturally derived ingredients to nourish hair Include plant-derived peptides to strengthen fragile curls Contains Kokum seed butter that deeply nourishes, conditions & provides slip Improves curl definition after one wash Infuses hair with a refreshing citrus Pure-Fume aroma with certified organic lemon, bergamot, orange & other pure plant & flower essences Ideal for all hair types: fine, medium & thick Suitable for wave, curl & coil types: 2A – 4C Cruelty-free Free from: Drying Alcohol, Gluten, Silicone, Phthalates, Parabens, Mineral Oil, Sulfites, Petrolatum, Formaldehyde & Donors, Paraffin. Synthetic Fragrance, Triclosan, Triclocarban, Sulfates OR Sodium Lauryl Sulfate / Sodium, Laureth Sulfate, (SLS/SLES) OR Sulfate Cleansers

A vegan, nourishing conditioner that moisturizes & detangles curls & coils Provide a rich texture that enhances manageability & reduces frizz Developed with 97% naturally derived ingredients to hydrate hair Include plant-derived peptides to strengthen fragile curls Deliver more moisture & hydration until the next wash Infuse hair with a refreshing citrus Pure-Fume aroma Suitable for curl, coil & wave types: 2A – 4C Ideal for all hair types: fine, medium & thick Cruelty-free Free from: Drying Alcohol, Gluten, Silicone, Phthalates, Parabens Mineral oil, Sulfites, Petrolatum, Formaldehyde & Donors, Paraffin. Synthetic Fragrance, Triclosan, Triclocarban, Sulfates or Sodium Lauryl Sulfate / Sodium, Laureth Sulfate, (SLS/SLES) or Sulfate Cleansers

A vegan, gentle co-wash that cleanses & conditions curls & coils without stripping Provide a sulfate-free formula that enhances hydration & shine Developed with 98% naturally derived ingredients to nourish hair Include kokum seed butter to deeply condition & provide slip Deliver 85% more hydration instantly & reduce frizz Infuse hair with a refreshing citrus Pure-Fume aroma with certified organic lemon, bergamot, orange and other pure plant & flower essences Ideal for all hair types: fine, medium & thick Suitable for curl & coil types: 3A – 4C Cruelty-free Free from: Drying Alcohol, Gluten, Silicone, Phthalates, Parabens, Mineral oil, Sulfites, Petrolatum, Formaldehyde & Donors, Paraffin. Synthetic Fragrance, Triclosan, Triclocarban, Sulfates or Sodium Lauryl Sulfate / Sodium, Laureth Sulfate, (SLS/SLES) or Sulfate Cleansers

A vegan hair mask that deeply conditions & defines curls & coils Protects from frizz in high humidity while creating definition Provide a rich texture that smooths hair & enhances shine Developed with 97% naturally derived ingredients to nourish hair Contains Kokum seed butter that deeply nourishes, conditions & provides slip Include plant-derived peptides to strengthen fragile curls Deliver 85% more smoothness & 2X more shine Infuse hair with a refreshing citrus Pure-Fume aroma with certified organic lemon, bergamot, orange & other pure plant & flower essences Ideal for all hair types: fine, medium & thick Suitable for wave, curl & coil types: 2A – 4C Cruelty-free Free from: Drying Alcohol, Gluten, Silicone, Phthalates, Parabens Mineral Oil, Sulfites, Petrolatum, Formaldehyde & Donors, Paraffin. Synthetic Fragrance, Triclosan, Triclocarban, Sulfates OR Sodium Lauryl Sulfate / Sodium, Laureth Sulfate, (SLS/SLES) or Sulfate Cleansers

A vegan, silicone-free cream that enhances & defines curls & waves Provide a rich texture that reduces frizz & adds shine Developed with 98% naturally derived ingredients to nourish hair Contains17 amino acids penetrate vulnerable hair strands Include kokum seed butter to deeply condition & provide slip Deliver 72 hours of frizz protection & more hydration Infuse hair with a refreshing citrus Pure-Fume aroma with certified organic lemon, bergamot, orange and other pure plant & flower essences Ideal for all hair types: fine, medium & thick Suitable for curl & wave types: 2A – 3C Cruelty-free Free from: Drying Alcohol, Gluten, Silicone, Phthalates, Parabens, Mineral Oil, Sulfites, Petrolatum, Formaldehyde & Donors, Paraffin. Synthetic Fragrance, Triclosan, Triclocarban, Sulfates or Sodium Lauryl Sulfate / Sodium, Laureth Sulfate, (SLS/SLES) OR Sulfate Cleansers

A vegan, silicone-free cream that enhances & defines curls & waves Provide a rich texture that reduces frizz & adds shine Developed with 98% naturally derived ingredients to nourish hair Contains17 amino acids penetrate vulnerable hair strands Include kokum seed butter to deeply condition & provide slip Deliver 72 hours of frizz protection & more hydration Infuse hair with a refreshing citrus Pure-Fume aroma with certified organic lemon, bergamot, orange and other pure plant & flower essences Ideal for all hair types: fine, medium & thick Suitable for curl & wave types: 2A – 3C Cruelty-free Free from: Drying Alcohol, Gluten, Silicone, Phthalates, Parabens, Mineral Oil, Sulfites, Petrolatum, Formaldehyde & Donors, Paraffin. Synthetic Fragrance, Triclosan, Triclocarban, Sulfates or Sodium Lauryl Sulfate / Sodium, Laureth Sulfate, (SLS/SLES) OR Sulfate Cleansers

A vegan, silicone-free gel that defines & protects coils & tight curls Provides a lightweight texture that enhances shine & reduces frizz Developed with 93% naturally derived ingredients to nourish hair Includes plant-derived peptides to strengthen fragile curls Delivers 72 hours of frizz protection in high humidity Infuses hair with a refreshing citrus Pure-Fume aroma Suitable for coil & tight curl types: 3C – 4C Ideal for all hair types: fine, medium & thick Cruelty-free Free from: Drying Alcohol, Gluten, Silicones, Phthalates, Parabens, Mineral Oil, Petrolatum, Formaldehyde & Donors, Paraffin, Synthetic Fragrance, Triclosan, Triclocarban, Sulfates or Sodium Lauryl Sulfate / Sodium, Laureth Sulfate, (SLS/SLES) or Sulfate Cleansers, Sulfites