Its A 10 Potion 10 Collection

A repairing & nourishing daily shampoo Creates a rich lather to gently cleanse & detang...

Offers maintenance of keratin straightening treatments Replaces lost protein & shields ...

A repairing & nourishing daily conditioner Contains Keratin Amino Acids to restore natu...

A naturally-derived, repairing hair mask for dry or damaged hair Contains keratin amino...

An emollient-rich styling gel Formulated with Panthenol to add body & thicken hair Pro...

A nutritive & strengthening conditioner Provides nourishing, detangling & frizz-tami...

A high performance shampoo for all hair types Nourishes hair with a rich blend of vital...

A nutritive & strengthening conditioner Provides nourishing, detangling & frizz-tami...

A high performance mask to promote well being of your hair Remarkably nourishes, soften...

A high performance leave-in treatment for incredible hair immediately Repairs dry damag...

A versatile leave-in treatment for natural & color-treated blondes Helps de-frizz & det...

A high performance leave-in treatment for incredible hair immediately Repairs dry damag...

A high performance shampoo for all hair types Nourishes hair with a rich blend of vital...

A repairing & smoothing shampoo Features a sulfate-free, creamy whipped formula to deep...

A deep conditioning & all-in-one hair treatment Takes extra-special care of curly & wav...

A high performance mask to promote well being of your hair Remarkably nourishes, soften...

An effective multi-purpose wash Creates a rich explosive lather to deeply cleanse & con...

Offers maintenance of keratin straightening treatments Replaces lost protein & shields ...

A nutritive & strengthening conditioner Contains Keratin Amino Acids & Hydrolyzed Kerat...

An emollient-rich, alcohol-free styling gel Formulated with Sunflower Seed Extract, a n...

A repairing & enhancing treatment for blondes Contains a unique compound of natural ing...

A nutrient-rich, silk-infused daily conditioner Contains Hydrolyzed Silk that restores ...

A nutrient-rich, silk-infused daily shampoo Helps gently cleanse while hydrating & stre...

A nutritive & strengthening conditioner Contains Keratin Amino Acids & Hydrolyzed Kerat...

A nutrient-rich, silk-infused daily shampoo Helps gently cleanse while hydrating & stre...

A deep conditioning leave-in hairspray Formulated with Hydrolyzed Silk, an easy-to-abso...

A nutritive & strengthening conditioner Contains Keratin Amino Acids & Hydrolyzed Kerat...

A deep conditioning leave-in hairspray Formulated with Hydrolyzed Silk, an easy-to-abso...

A shine-boosting gentle daily cleansing shampoo Combines the newest technology with a s...

A daily brightening & protective shampoo Targets the special needs of platinum blondes,...

A multi-benefit clay mask for blonde hair Formulated with natural ingredients to restor...

A daily brightening & protective shampoo Targets the special needs of platinum blondes,...

A shine-boosting gentle daily cleansing shampoo Combines the newest technology with a s...

A multi-benefit blow dry hair gloss Formulated with highly effective moisturizers that ...

A light-diffusing, smoothing & anti-frizzing leave in hair treatment Penetrates hair wi...

A hydrating shampoo that delivers twirl-worthy tresses straight from the shower Supplie...

A hair oil that gives shine & control with salon-quality results Acts as an intensive n...

A restorative leave-in treatment designed to rebalance & soothe the scalp Employs poten...

A restorative shampoo designed to detoxify & soothe the scalp Employs kaolin clay, gent...

A restorative conditioner designed to rejuvenate the scalp & reveal gorgeous tresses Em...

A restorative scalp serum designed to rebalance oily skin & reduce scalp discomfort Emp...

A nutrient- & antioxidant-rich hair smoothing balm Contains Marshmallow Root Extract to...

A multi-tasking, sulfate-free shampoo Formulated with keratin protein to deliver intens...

A multi-tasking, sulfate-free shampoo Formulated with keratin protein to deliver intens...

Combines brand-new technology with a daily-use formula Provides professional-strength c...

A multi-tasking, non-greasy styling balm Formulated with professional-grade ingredients...

A blow-dry treatment for gorgeous hair in all kinds of weather Locks out humidity & fri...

A vegan, lightweight & “non-injective” solution for dynamic lines Provides an advanced ...