Phyto Softness Shampoo 500ml

A vegan, hydrating hair mask for curly, coiled or relaxed hair Helps replenish & lock in moisture while detangling the kinkiest hair Deeply nourishes, regenerates & protects hair Transforms dehydrated, stressed hair into silky, soft tresses Reveals radiant, healthy-looking hair Free of parabens, sulfate, silicone, gluten, phthalates & mineral oil

A vegan hair wash concentrated in an unctuous cream No-lather formula gently & thoroughly cleanses hair Provides dual action from the surface to core Contains mallow root extract & castor oil for ultra-moisturizing & lipid-replenishing benefits Protects & intensely nourishes dry hair fibers Delivers ultimate comfort to the scalp Leaves hair soft, detangled & manageable Ideal for curly, coiled & relaxed hair Free of parabens, sulfate, silicone, gluten, phthalates & mineral oil

Formulated with botanical ingredients of natural origin including Grape Extract, Mallow Extract & Shea Butter Helps retain moisture & deeply nourishes hair fiber Contains powerful thermo-active anti-oxidant to provide heat protection up to 200º Celsius Prevents hair damage due to heat, blow-drying & straightening Keeps hair soft, smooth, shiny & manageable Free of parabens, sulfate, silicone, gluten, phthalates & mineral oil

A refreshing & hydrating spray for all types of curls Enriched with ultra-nourishing & protein-packed botanical caviar Formulated with Elasticurl, a natural curl enhancer to re-design curls & hold their shape Provides lightweight curl definition while hydrating & taming frizz Creates sublime, bouncy, shiny, ultra-soft & full-body curls

An oil-based shampoo for unruly hair Enriched with 83% of natural origin ingredients Mallow extract moisturizes the hair fiber & reduces its hygroscopicity Kukui oil helps strengthen & intensely nourish hair fiber without weighing it down Quinoa proteins fill in the damaged hair cuticle gaps, reducing porosity & inhibiting moisture penetration Instantly tames & controls frizz, offering anti-frizz action for 72 hours Protects up to 80% moisture & protects against humidity Hair becomes more supple, silky & easier to style Sulfate-free, paraben-free & silicone-free

A hair treatment that slows down hair loss & stimulates growth, creates beautiful hair Targets feminine progressive hair loss due to ageing, menopause or heredity Features 99% natural-origin ingredients formula Enriched with organic maca extract sourced sustainably to activate & prolongs hair growth Powered by lupin hydrolysate which is extremely rich in proteins to regulate the 5-Alpha Reductase enzyme-a key biological target to slow down progressive hair loss Packed with tulip extract to reinforce hair structure & bring strength & resistance Promotes more abundant, denser, thicker hair No rinse, non-oily & non-sticky

An anti-hair loss treatment for women that slows down reactional hair loss Improves hair loss caused by diet, stress, fatigue, childbirth, breastfeeding, a change of seasons & many more Developed with a more concentrated formula with 96% natural ingredients Made with a blend gingko biloba extract, vitamins, silk proteins & tulip extract Strengthens & re-densifies thinning hair Stimulates hair growth Encourages keratin production Thickens, volumizes & improves shine Reduces greys If used all year round Non-greasy & non-sticky Can be used without rinsing Ideal for all types of reactional hair loss

A triple efficacy treatment that treats hair loss & stimulates the growth of thicker hair Enriched with 95% of natural-origin ingredients The organic maca extract act on the pathway which activate & prolong hair growth to treat progressive hair loss Biovectorized amino acid is essential for inhibiting the 5-Alpha Reductase enzyme, which is responsible for hair follicle miniaturization The shiitake extract help to ensure that the vascular system functions properly in order to generate the essential nutrients & oxygen needed to fortify hair No rinse, non-oily & non sticky

A densifying shampoo Enriched with gingko biloba extract which boosts cellular exchanges while strengthening hair Powered by cinchona bark extract which has stimulating properties Re-densifies & improves vitality Strengthens & volumizes hair Hair feels stronger, whilst density & shine are restored with consistent use Ideal for women suffering thinning hair & hair loss

A gentle shampoo that preserves the intensity & radiance of color-treated hair Made with 90% natural-origin ingredients Cleanses to protect color from fading, keeping it intense & bright for up to 12 washes Formulated with a rice peptide complex that locks in pigments deep within the hair fiber Enriched with antioxidants tara tannins & sunflower sprouts extracts that protect color radiance Infused with an extraction of white mallow that brings twice as much shine to the fiber Leaves hair soft, vibrant, & enveloped in a delicious, subtle scent Suitable for color-treated & highlighted hair

A conditioner that gently detangles & brings shine to the hair fiber Effectively detangles hair, making hair softer, suppler & shinier Made with 96% natural-origin ingredients Formulated with oat milk, known for its moisturizing & softening properties Infused with an extraction of white mallow that brings twice as much shine to the fiber Suitable for all hair types for the whole family, Free from silicones, sulphated surfactants, colorants, & PEG

A daily shampoo that balances & protects the scalp Made with 89% natural-origin ingredients Cleanses the hair with the utmost respect for the scalp Formulated with a complex of prebiotics that helps preserve the balance of the scalp Enriched with oat milk, known for its moisturizing & softening properties Infused with an extraction of white mallow that brings twice as much shine to the fiber Suitable for all hair types of the whole family Free from silicones, sulphated surfactants, colorants, & PEG

A nourishing conditioner designed for dry & very dry hair Detangles & nourishes hair with natural-origin ingredients, leaving it soft, shiny & supple Formulated with Jojoba oil, it strengthens the lipid film & protects hair fibers from drying out Contains white mallow extract to enhance shine, making hair twice as shiny & luminous Moisturizes deeply without weighing hair down, ensuring a light & natural feel Free of silicones, sulfates & colorings, providing a safe & natural hair care experience Suitable for dry & very dry hair Produced in France

A nourishing shampoo designed for dry & very dry hair Delicately cleanses hair without weighing it down, leaving it softer & more supple Formulated with Jojoba oil, it strengthens the lipid film & protects hair fibers from drying out Contains white mallow extract to enhance shine, making hair twice as shiny & luminous Moisturizes deeply without weighing hair down, ensuring a light & natural feel Free of silicones, sulfates & colorings, providing a safe & natural hair care experience Suitable for dry & very dry hair Produced in France

A deep treatment mask designed for dry & very dry hair Intensely nourishes hair with Jojoba butter, replenishing lipids & protecting hair fibers from drying out Contains white mallow extract to enhance shine, making hair twice as shiny & luminous Moisturizes deeply without weighing hair down, ensuring a light & natural feel Protects hair with antioxidants, preventing damage Free of silicones & colorings, providing a safe & natural hair care experience Suitable for dry & very dry hair Produced in France

A repairing mask designed for bleached blonde, grey & white hair Neutralizes unwanted yellow tones with purple pigments, reviving radiant cold tones & enhancing hair color Protects hair fibers with antioxidant edelweiss extract, preventing damage & maintaining healthy hair Nourishes deeply with shea butter, repairing sensitized hair & restoring its natural softness Enhances shine with organic white mallow extract, making hair twice as shiny & luminous Free of silicones, sulfates & PEG, ensuring a safe & natural hair care experience Suitable for bleached blonde, grey & white hair Produced in France

A deep treatment mask designed for damaged & brittle hair Restores & consolidates hair fibers with a biomimetic complex ‘Keratin A18+’ of 18 amino acids, recreating matter at the heart of the hair Contains botanical keratin, derived from Black Oat & Lupin, is supercharged with amino acids to guarantee resilience for naturally healthy hair Formulated with white mallow extract, it enhances shine, making hair twice as shiny & luminous Strengthens & protects hair from breakage Moisturizes deeply without weighing hair down, providing a light & natural feel Free of sulfate, paraben, silicones & gluten Suitable for damaged & brittle hair Produced in France

A repairing conditioner designed for damaged & brittle hair Restores & consolidates hair fibers with a biomimetic complex ‘Keratin A18+’ of 18 amino acids, recreating matter at the heart of the hair Formulated with botanical keratin derived from Black Oat & Lupin, ensuring resilience & strength Contains white mallow extract to enhance shine, making hair twice as shiny & luminous Strengthens & protects hair from breakage, ensuring healthier & more resilient hair Free of sulfate, paraben, silicones & gluten Suitable for damaged & brittle hair Produced in France

A conditioning shampoo that repairs damaged & brittle hair Developed with 92% natural-origin ingredients, it gently cleanses & restores hair Formulated with Keratin A18+, a biomimetic complex of 18 amino acids, to rebuild hair from within Contains white mallow extract to enhance shine & resilience Free from silicones, sulfates, colorings & PEG for a natural care experience Ideal for those with damaged or brittle hair, ensuring healthier & stronger strands Suitable for all hair types Produced in France

A leave-in detangling milk that softens & smooths hair for easy styling Detangle both wet & dry hair while taming frizz & adding shine Nourish & protect hair fibers with oil extracts of rosemary & calendula Enhance shine with organic white mallow extract, making hair twice as shiny Hydrate & soften hair with oat milk, rich in nutrients & antioxidants Suitable for all hair types Free from silicones, sulfates, mineral oil, synthetic dyes, parabens, additives & animal testing Made in France

A hydrating shampoo that enhances & defines your curls Formulated with 93% natural origin ingredients, gently cleanses & hydrates wavy & curly hair, leaving it soft & shiny Developed with Hydra Curl Complex, coats the hair fiber for redefined curls & 24-hour anti-frizz protection Contains white mallow extract, adds twice the shine to the hair, enhancing its natural luminosity Includes a delicate floral & honey fragrance, provides a pleasant sensory experience during use Suitable for wavy & curly hair, especially beneficial for those seeking defined & frizz-free curls Made in France

A hydrating conditioner that enhances & defines your curls Formulated with 97% natural origin ingredients, instantly detangles & hydrates wavy & curly hair, leaving it soft & silky Developed with Hydra Curl Complex, coats the hair fiber for redefined curls & 24-hour anti-frizz protection Contains illipe butter, strengthens the lipid barrier & prevents dehydration, ensuring long-lasting moisture Includes white mallow extract, adds twice the shine to the hair, enhancing its natural luminosity Suitable for wavy & curly hair, especially beneficial for those seeking defined & frizz-free curls Made in France

A defining gel-cream that enhances & shapes your curls Formulated with 97% natural origin ingredients, defines waves & curls without a stiff feel, providing a natural softness Developed with Hydra Curl Complex, coats the hair fiber for redefined curls & 24-hour anti-frizz protection Contains tara gum, envelops the hair fiber to act as an anti-humidity shield, maintaining smooth & silky curls Includes white mallow extract, adds twice the shine to the hair, enhancing its natural luminosity Suitable for wavy & curly hair, especially beneficial for those seeking defined & frizz-free curls Made in France

A nourishing shampoo that delivers softness & nutrition to dry & very dry hair Formulated with 90% natural origin ingredients, gently cleanses hair without weighing it down, leaving it softer & more supple Developed with jojoba oil, strengthens the lipid film & protects hair fibre from drying out, ensuring long-lasting hydration Contains white mallow extract, brings twice the shine to the hair fibre, enhancing its natural luminosity Includes a delicate floral & honey fragrance, provides a pleasant sensory experience during use Suitable for dry & very dry hair, especially beneficial for those seeking intense nourishment Made in France

A gentle shampoo that preserves the intensity & radiance of color-treated hair Formulated with 90% natural-origin ingredients, gently cleanses to protect color from fading, keeping it intense & bright for up to 12 washes Developed with a complex of rice peptides, locks in pigments deep within the hair fiber, maintaining color vibrancy Contains antioxidants tara tannins & sunflower sprouts extracts, protects color radiance & limits pigment degradation Includes organic white mallow extract, adds twice the shine to the hair, enhancing its natural luminosity Suitable for all hair types, especially beneficial for color-treated & highlighted hair Made in France

An anti-dandruff shampoo that soothes & rebalances your scalp Includes 78% natural origin ingredients, ensuring a gentle yet effective treatment for dandruff Formulated with lactic acid (AHA) & salicylic acid (BHA), exfoliates to remove dandruff & dead cells, providing immediate relief Developed with celery extract, prevents dandruff recurrence by reducing the proliferation of Malassezia, a fungus responsible for dandruff Contains organic rosemary extract, soothes the scalp & protects it from external aggressions, maintaining scalp balance Suitable for all hair types, especially beneficial for those with moderate & persistent dandruff Made in France

A purifying cleansing scrub designed to detoxify & rejuvenate the scalp Developed with 95% natural origin ingredients to ensure a gentle yet effective cleanse Contains exfoliating particles to remove impurities & dead skin cells, promoting a healthier scalp Infused with essential oils to soothe & balance the scalp, reducing irritation & dryness Formulated with plant extracts to nourish & strengthen hair from the roots Provides a refreshing & invigorating sensation, leaving the scalp feeling revitalized Suitable for all skin types Made in France

A silicone-free shampoo designed to regulate excess sebum production & purify the scalp Formulated with 81% natural-origin ingredients to ensure a gentle yet effective cleanse Contains sarcosine to target & limit excessive sebum production, rebalancing the scalp microbiota Infused with rosemary extraction to soothe & protect the scalp from external aggressions & oxidative stress Provides an immediate feeling of freshness, leaving hair light & flexible Helps prolong the time between washes, reducing the frequency of shampooing Suitable for oily hair Made in France

A fortifying concentrate that balances & revitalizes your scalp Formulated with natural origin ingredients, including 10 purifying & revitalizing essential oils, it balances & strengthens the scalp, reducing discomfort & excess sebum Developed with eucalyptus, thyme & cajeput essential oils, purifies the scalp & promotes a healthy environment for hair growth Contains lavender, lavandin & cypress essential oils, soothes & rebalances the scalp, providing a calming effect Includes lemon, sage, rosemary & juniper berry essential oils, stimulates microcirculation & enhances hair strength & density from the roots Suitable for all scalp types, especially beneficial for those seeking a balanced & healthy scalp Made in France

A brightening shampoo that enhances & illuminates blonde hair Formulated with 90% natural origin ingredients, gently cleanses & respects the scalp, leaving hair softer & shinier Developed with apple cider vinegar, smoothes the hair fibre scales, revealing radiant blonde hair Contains white mallow extract, adds twice as much shine, enhancing the hair’s natural luminosity Includes a delicate floral & honey fragrance, provides a pleasant sensory experience during use Suitable for all hair types, especially beneficial for blonde hair Made in France

A brightening spray that gradually lightens & enhances blonde hair Formulated with 90% natural origin ingredients, gently lightens hair by up to 2 shades, revealing sun-kissed highlights Developed with apple cider vinegar, smoothes the scales of the hair fibre, enhancing radiance & shine Contains hydrogen peroxide, gradually lightens hair, providing a natural-looking blonde effect Includes plant-based glycerin, softens the hair fibre, ensuring a smooth & manageable texture Suitable for all hair types, especially beneficial for light to dark blonde hair Made in France

A brightening conditioner that enhances & illuminates blonde hair Formulated with 97% natural origin ingredients, gently nourishes & detangles, leaving hair softer & shinier Developed with apple cider vinegar, smoothes the scales of the hair fibre, revealing a radiant blonde Contains safflower extract, protects the hair fibre from external damage, maintaining its health & shine Includes white mallow extract, doubles the hair’s natural shine, enhancing its luminosity Suitable for all hair types, especially beneficial for blonde hair Made in France

A revitalizing spray designed to redefine waves & curls between shampoos Formulated with 96% natural-origin ingredients to ensure a gentle yet effective refresh Contains Hydra Curl Complex to coat the fiber & redefine curls, enhancing their natural shape Infused with biotechnological oil to reduce frizz & control its appearance Includes white mallow extraction to add twice the shine, making hair look vibrant & healthy Provides a 9x more effective refresh than water, keeping curls bouncy & frizz-free Suitable for wavy & curly hair types Made in France